Chatbots have been here for a little while now, but are really ready for business. They are being used in strength now by the most innovative businesses in the UK. The scope for uses in your organisation is growing daily, simply because they are an incredibly powerful tool for businesses to manage in a friendly style any role that follows everyday conversations that people have from phones to websites and everywhere in between.
OK there are different ranges of chatbot as they cover a huge amount of different roles, so for come clarity, we have split them down to 3 levels. Here they are
If you already have a large Facebook following or are looking to build one and users can’t get an instant response from your messenger, then this is the perfect use case for deploying a chatbot to zhuzh up that customer experience and catch them while they are engaged.
As consumers are now spending more time in messenger apps than other social platforms, make sure you are playing in the same space as your target market!
Have you ever conducted a voice search through OK Google or Alexa? As you might be aware, more and more consumers are conducting voice searches, and with the adoption of voice assistants and smart speakers continuing to rise, it's more important than ever for brands to consider their voice optimisation strategy as there’s still a first mover advantage to be gained.Get on Google Assistant
Do you find that you receive a lot of the same inbound enquires and staff are either spending time writing up the same things over and over, or copying in the same templates? Well the great news is that you can deploy a bot to do a first read on these messages and emails and provide consumers with an immediate response if it’s something they have seen before, providing your customers with an awesome customer service experience, and saving your staff time.
With over 1.5 billion users globally, its easy to see that this channel has a huge potential to reach consumers and is primarily an untapped market for businesses. Gaining access to the preview WhatsApp business API is a long and difficult process, however, help is at hand as we can take care of the submissions and approval processes on your behalf to get your WhatsApp strategy off the ground and rolling.
We all know it’s not the most fun thing as a customer to go on a website and struggle to find the information you need or see a ‘talk to us’ box only to open it up and it’s a leave your email scenario and we’ll get back to you – normally in that situation, you can lose interest and try to find another provider.
Don’t miss the opportunity with that customer by deploying a chatbot on the website to help individuals get the information they need quickly, easily and at any time of day. And if your chatbot gets stuck with a question, there can be a seamless hand-over to a human to help get their query resolved and keep that customer engaged.
Deploying chatbots can redefine your customers experiences by improving response rates, engagement as well as capturing existing and prospective customer interests for future campaigns. This can generated incoming enquiries from your engaged audience and ultimately convert into new business.
With the addition of an FAQ module, enable individuals to gain quick access to the information they need to engage with your business or resolve a customer issue, without the need to call in or scroll through lengthy FAQ web pages, saving them time and effort all-round and importantly creating a happy customer experience, giving you brand loyalty points and improved NPS.
Take your prospective customers through the buying process. Ask them qualifying questions to help understand which of your products or services would be most relevant before serving them up the most suitable options and a simple way to buy.
Use your chatbot to collect Opt-ins from your already engage audience and use push notifications to create a hyper targeted campaign providing offers and information about upcoming events straight to their device. The open and click through rates through this channel are astounding, so it’s a great way to monetise your following!
You can use a bot anywhere there is a conversation in your business. Think about the calls, email and online chat that your business fields all the time. Even the questions and conversations inside your business can be managed from training to resources and information.
So as you can see this could be incredibly powerful, but also they can start and build from a simple entry point and see how a disruptive technology can work without the pain.
We have provided below a snippet of the use cases that apply to a selection of sectors. Of course these are only a few examples
For travel and tourism the challenge is to stand out from the crowd and having an interactive bot could be the way to go.
Obviously the sales process would include a whole range of use cases
Once the sales are made then again the support of your customer can be assisted:
Keeping those customer loyal to your experience is important and with timely comms it can be achieved
Automation within eCommerce is huge and introducing friendly automation that is integrated is powerful:
The sales process for ecommerce is not longer confined to the site - you can buy via chatbot even if you are in Facebook.
Post sale there are always many opportunities to build more value into the customer and this is an effective space for a bot.
With a loyalty and support task, the chatbot can fill a number of roles to be effective and versatile:
Food and hospitality is very reactive to location and experience type, so examples are:
Booking are the driving force of this business sector and a chatbot can bring that together in a friendly format.
For any hospitality business the repeat business is important and this is the stage to engage that:
Getting the loyalty and support right is always important and as a follow on from the aftersales you could:
For business services the marketing uses can include any of the following;
For business services you can then use a bot for a sales process to:
A useful addition to the business is the after sales support that you can get including:
The loyalty side of any business model is paramount and chatbots can assist with this
Insurance has wide uses from a marketing perspective, some of these may include:
The sales process is one of that largest areas that insurance can take advantage of chatbots:
After sales are an important and sometimes under supported part of the insurance industry:
Keeping the customer with 24/7 support from anywhere is more cost effective that get new policies.
Marketing of your charity is a big area and is increasingly expensive when most of the conversations need to be manned.:
During the subscription cycle or donation space there are a number of options to use a chatbot
After sales is an important part of the charity process as there needs to be constant engagement where possible:
Making it easy to engage and find out where someone money has gone and to provide a better awareness of their contribution:
Here at Disruption Works we can provide you with the perfect fan engagement tool through the power of a Facebook messenger chatbot – Engage, interact, update and monetise.
More and more fans are on chat while watching the game, whether they’re in the ground or watching from home. Engage with fans as it all unfolds, the highs, the lows and all the drama in-between.
Your bot never stops, no matter how many questions from no matter how many users. Provide fans with instant responses, whenever and wherever, and the great news, is its easy to use, just like texting your friends! (Except the bot texts back ;-) )
Send out handy reminders about upcoming fixtures or ticket availability – Let the fans know when you have offers and deals on seats and kit. With up to 85% open rates it’s a great way to effectively get your voice out there.
Many sports brands have international appeal, however, translating whole websites can be a clumsy ordeal. Life’s easy with a Facebook chatbot as we can convert FAQ’s into numerous languages for your international fans to enjoy.